Preview Questions Advertising Manager | Role Specific Skill

Question 1: What is the role of data analytics in campaign coordination?

Which action should you take?

Choose only one option

To measure only the final conversion rates

To identify trends and optimize the campaign in real-time

To track the number of impressions and clicks

To evaluate creative concepts before launch

Question 2: When reviewing post-campaign performance, what's the most effective way to identify underperforming elements?

Which action should you take?

Choose only one option

Compare performance with competitors in the same market

Focus only on the overall campaign metrics

Compare results to the previous year's campaigns

Analyze metrics by audience segments, ad creatives, and placements

Question 3: When evaluating ad performance, what is the most important metric to track for lead generation campaigns?

Which action should you take?

Choose only one option

Conversion rate

Return on ad spend (ROAS)

Click-through rate (CTR)

Impressions

Question 4: How do you handle changes in the campaign scope after launch?

Which action should you take?

Choose only one option

Stick to the original plan, regardless of changes

Ignore the changes to stay on track

Allow the creative team to make adjustments without approval

Assess the impact, realign the plan, and communicate adjustments to all stakeholders

Question 5: In coordinating a cross-functional team for a campaign, what is the most important factor to keep in mind?

Which action should you take?

Choose only one option

Allowing team members to work independently with little guidance

Focusing only on creative inputs without involving other teams

Ensuring everyone follows their specific role without deviation

Establishing clear goals and roles while maintaining flexibility for collaboration

Question 6: Which of the following is a key component when developing an integrated creative concept?

Which action should you take?

Choose only one option

Copywriting for SEO

Color theory and application

Audience segmentation

Media planning and buying