Preview Questions Digital Marketing Manager | Role Specific Skill

Question 1: What is the role of dynamic keyword insertion (DKI) in Google Ads?

Which action should you take?

Choose only one option

It sets the budget limit based on keyword performance

It automatically changes the bid amount based on keyword relevance

It dynamically adjusts the ad text to match the user's search query

It shows different ads to different regions based on user demographics

Question 2: Which of the following is a key indicator for improving internal link structure on a website?

Which action should you take?

Choose only one option

Increasing the number of pages that link to the homepage

Creating duplicate content across pages

Using relevant anchor text to improve user navigation and indexation

Creating outbound links to competitor websites

Question 3: How would you improve a PPC campaign's Quality Score?

Which action should you take?

Choose only one option

Increase the keyword match types to broad match only

Increase the bids on the lowest performing keywords

Focus on expanding keyword targeting and increasing daily budgets

Improve ad relevance, landing page experience, and CTR

Question 4: How can you ensure brand consistency across all social media platforms?

Which action should you take?

Choose only one option

Change the post style to suit each platform

Maintain consistent tone, style, and visuals across posts

Use only video content

Use the same images on all platforms

Question 5: What is the purpose of schema markup in SEO?

Which action should you take?

Choose only one option

To increase content word count

To decrease website loading time

To improve rich snippet visibility in search results

To replace meta tags in HTML

Question 6: What is the primary purpose of the "disavow" tool in Google Search Console?

Which action should you take?

Choose only one option

To prevent search engines from crawling pages

To remove duplicate content from the website

To speed up the website's crawling process

To improve website ranking by removing low-quality backlinks