Preview Questions Digital Marketing Specialist | Role Specific Skill

Question 1: What is the role of hashtags in social media marketing for food and beverage businesses?

Which action should you take?

Choose only one option

Hashtags should only be used for trending topics, ignoring their relevance to the brand or campaign

Hashtags help improve discoverability and categorize content, driving relevant traffic to posts

Hashtags are not important and can be avoided, as they do not directly impact engagement

Hashtags should be used excessively to ensure content ranks higher in search results

Question 2: How can a Digital Marketing Specialist optimize food photography for social media and website use?

Which action should you take?

Choose only one option

By focusing on stock images and ignoring real, authentic food photography

By using any available photos, regardless of quality, and posting them quickly

By ensuring high-quality images with good lighting, proper composition, and alignment with the brand's aesthetic

By using low-quality images to save on production costs and prioritize posting frequency

Question 3: What is the role of competitor analysis in PPC campaigns for food businesses?

Which action should you take?

Choose only one option

Competitor analysis only matters for larger companies and should be ignored by small businesses

Competitor analysis is irrelevant as campaigns should focus only on internal data and performance

Competitor analysis helps identify gaps in targeting and bidding strategies, allowing better budget allocation and optimization

Competitor analysis is unnecessary as long as the brand's own campaigns are running successfully

Question 4: How do you handle content creation for a food and beverage brand's e-commerce platform to drive sales?

Which action should you take?

Choose only one option

By focusing on generic product descriptions without highlighting unique features

By using the same content for all products without tailoring it to their specifics

By ignoring product content and focusing only on branding

By creating product-focused content, using high-quality images, and integrating customer testimonials and reviews

Question 5: How does monitoring return on investment (ROI) in digital marketing influence budget allocation for a food brand?

Which action should you take?

Choose only one option

ROI only matters for e-commerce sites and does not apply to food and beverage brands

Monitoring ROI helps assess which channels are providing the most value, guiding budget distribution effectively

ROI should only be considered for paid campaigns, not organic or content marketing efforts

ROI analysis is unnecessary if campaigns are generating leads, regardless of cost-effectiveness

Question 6: What is the importance of timing in posting on social media for food and beverage brands?

Which action should you take?

Choose only one option

Posting consistently at the same time every day, regardless of engagement patterns

Timing has no significant impact on engagement as long as content quality is high

Posting at optimal times based on audience behavior maximizes engagement and visibility

Posting randomly, without considering audience activity times, helps reach more people