Preview Questions E-commerce Manager | Role Specific Skill

Question 1: How can a food and beverage E-commerce site ensure customer retention and reduce cart abandonment?

Which action should you take?

Choose only one option

By increasing prices and assuming customers will still complete their orders

By limiting communication with customers and assuming they will return for future purchases

By ignoring cart abandonment and focusing only on acquiring new customers

By implementing abandoned cart emails, offering discounts, and improving the user experience

Question 2: How can tracking customer behavior on an e-commerce site help improve their experience?

Which action should you take?

Choose only one option

By limiting interactions to purchase-only actions

By increasing the number of pages per session

By offering targeted content based on preferences

By reducing product offerings

Question 3: What is the role of SEO in an e-commerce strategy for food and beverage businesses?

Which action should you take?

Choose only one option

It helps increase organic traffic and visibility

It improves the payment gateway system

It decreases the customer retention rate

It ensures faster order fulfillment

Question 4: How would you optimize paid search campaigns (PPC) for a food and beverage business to maximize ROI?

Which action should you take?

Choose only one option

By using keyword research, optimizing ad copy, and continually refining targeting and bidding strategies

By focusing solely on increasing bids for top-performing keywords

By using the same ad copy for all campaigns

By ignoring budget allocation and focusing only on high-volume keywords

Question 5: What is the most effective way to identify underperforming products on an E-commerce site?

Which action should you take?

Choose only one option

By simply looking at total sales numbers, without considering traffic or customer interaction

By tracking only the most expensive products to identify underperformance

By analyzing conversion rates, product views, and sales trends to identify products with low performance

By focusing only on customer reviews and ratings without examining sales data

Question 6: How do you ensure that product descriptions and images on the website align with SEO best practices for a food and beverage e-commerce site?

Which action should you take?

Choose only one option

By focusing only on the visual appeal of the images

By uploading product descriptions without considering SEO

By optimizing product descriptions with relevant keywords, using high-quality images with proper alt text, and ensuring SEO-friendly URLs

By using minimal text descriptions and relying on images alone