Preview Questions E-commerce Marketing Manager | Role Specific Skill

Question 1: What data would you use to optimize the "post-purchase" stage of the customer journey?

Which action should you take?

Choose only one option

Customer demographics and buying habits

Time spent on the product page before purchase

Shopping cart abandonment rates

Customer reviews and product feedback

Question 2: What is the role of retargeting in a multichannel strategy?

Which action should you take?

Choose only one option

Retargeting is ineffective for e-commerce campaigns

Retargeting increases social media followers without converting

Retargeting helps bring back customers who've shown interest but haven't converted

Retargeting only applies to email marketing and website visitors

Question 3: Which strategy is most effective for increasing traffic to an online store?

Which action should you take?

Choose only one option

Offering valuable content, such as blogs or guides, alongside e-commerce products

Relying exclusively on paid search ads

Optimizing the homepage for only one keyword

Increasing the number of products on the homepage without optimizing SEO

Question 4: When developing a customer journey map, which data source is most valuable for understanding customer behavior at the post-purchase stage?

Which action should you take?

Choose only one option

Product reviews and ratings

Email open and click-through rates

Purchase frequency and repeat order data

Social media engagement metrics

Question 5: How can you ensure that a customer journey map is effective in improving the user experience?

Which action should you take?

Choose only one option

By focusing solely on the digital touchpoints and ignoring offline ones

By mapping only the most common touchpoints across all customers

By incorporating feedback from cross-department teams and analyzing both qualitative and quantitative data

By limiting the journey map to a single customer persona

Question 6: What is the role of payment gateway sandbox environments in e-commerce integration?

Which action should you take?

Choose only one option

They allow testing of payment processes without using real money

They increase the complexity of the payment process for customers

They block international payment attempts from certain regions

They restrict all transactions to a single method of payment