Preview Questions Email Marketing Specialist | Role Specific Skill

Question 1: When writing an email copy for a retargeting campaign, what should be the focus?

Which action should you take?

Choose only one option

Writing a long, detailed message about the product's history

Appealing to emotions with a nostalgic tone

Using only high-level product descriptions without personalization

Offering an exclusive incentive or discount to encourage purchase

Question 2: How can you ensure compliance with GDPR in your email marketing campaigns?

Which action should you take?

Choose only one option

By sending marketing emails only to recipients who are located in the EU

By obtaining clear, explicit consent from recipients before sending emails

By sending emails to users based on their previous purchase history

By only sending emails to users who have opted out

Question 3: How should you address the "from" name in email campaigns to improve engagement?

Which action should you take?

Choose only one option

By using a generic company name to maintain consistency across campaigns

By using a familiar brand or personal name to establish trust

By using only the CEO's name regardless of relevance

By leaving the field blank to focus on the content

Question 4: How do you handle email marketing for recipients who have made a request to "opt-out" under CAN-SPAM?

Which action should you take?

Choose only one option

By continuing to email them with only minimal changes in content

By ensuring that their email address is permanently removed from future mailings

By sending them periodic updates and promotional offers

By sending them transactional emails without any promotional content

Question 5: What is the best way to ensure higher open rates on mobile devices?

Which action should you take?

Choose only one option

Use concise, engaging subject lines and mobile-friendly preheaders

Write long, detailed subject lines and avoid mobile optimization

Use heavy imagery and large file sizes

Avoid using any subject line altogether

Question 6: What should be the first action to take when setting up an abandoned cart email automation campaign?

Which action should you take?

Choose only one option

Collecting email addresses from all potential customers

Creating a workflow that targets all visitors who viewed products

Sending an initial email with a discount code to abandoned cart users

Integrating tracking pixels to detect cart abandonment