Preview Questions Marketing Analyst | Role Specific Skill

Question 1: Which social media platform is typically the most effective for running advertising campaigns targeting millennial banking customers?

Which action should you take?

Choose only one option

Facebook

Twitter

Instagram

Question 2: Which of the following is a limitation of using competitive benchmarking in the BFSI industry?

Which action should you take?

Choose only one option

It may overlook the unique strategic capabilities of competitors

It is not useful for analyzing non-market share factors

It requires access to detailed financial information from competitors

It focuses too much on qualitative factors rather than quantitative ones

Question 3: Which of the following is the most effective method for attributing conversions to multiple advertising touchpoints in BFSI campaigns?

Which action should you take?

Choose only one option

Using a multi-touch attribution model that gives credit to each touchpoint based on its contribution

Ignoring touchpoints and focusing on the conversion rate directly

Using a first-touch attribution model that gives all credit to the first interaction

Giving all credit to the final touchpoint before conversion

Question 4: How do you calculate the market share of a specific financial product in the BFSI industry?

Which action should you take?

Choose only one option

By analyzing the overall performance of the product portfolio

By determining the profit margins from the product

By dividing the sales volume of the product by the total sales of all competitors

By estimating the market demand and supply for the product

Question 5: What is the role of emotions in consumer decision-making for mortgage loans?

Which action should you take?

Choose only one option

Emotions drive confidence in repayment ability and product selection

Emotions primarily affect loan amount preferences

Emotions do not impact decision-making for mortgages

Emotions increase the length of loan application process

Question 6: Which of the following consumer behaviors indicates a high likelihood of product adoption in consumer loans?

Which action should you take?

Choose only one option

Urgency in obtaining the loan for immediate needs

Price comparison between competing loan products

Positive previous experiences with the lender

Social media advertising targeting the individual