Preview Questions Marketing Research Analyst | Role Specific Skill

Question 1: In a survey, what is the effect of "leading questions" on data quality?

Which action should you take?

Choose only one option

They introduce bias by suggesting a particular response

They encourage respondents to provide neutral answers

They eliminate the need for follow-up questions

They ensure that the survey collects accurate data from all respondents

Question 2: How do you deal with seasonality when analyzing market trends?

Which action should you take?

Choose only one option

By adjusting the analysis to account for seasonal variations and understanding long-term cycles

By focusing only on non-seasonal trends to avoid complicating the analysis

By ignoring seasonality and assuming trends will remain constant year-round

By treating all trends as seasonal and disregarding long-term data

Question 3: In market research, what is the main advantage of using a longitudinal study?

Which action should you take?

Choose only one option

It allows for a broader range of responses from participants

It provides a snapshot of customer behavior at one point in time

It allows for the observation of long-term trends and behaviors

It is cheaper and faster to implement

Question 4: When designing a questionnaire, which of the following is an example of a closed-ended question?

Which action should you take?

Choose only one option

How often do you use our service?

What do you think about the new advertisement?

How satisfied are you with our product on a scale of 1-5?

Describe your ideal customer experience

Question 5: How do you optimize a survey to ensure high engagement and completion rates?

Which action should you take?

Choose only one option

By designing a short, engaging, and well-structured survey with clear instructions and incentives for participation

By sending the survey without any pre-notification or reminders

By avoiding personalization and focusing solely on direct questions

By making the survey long and detailed to capture as much data as possible

Question 6: What is the primary benefit of using a heat map in data visualization for marketing analysis?

Which action should you take?

Choose only one option

It displays trends over time in a concise format

It highlights correlations between different marketing channels

It helps identify areas of high and low intensity in large datasets

It isolates the cause of fluctuations in sales