Preview Questions Marketing Strategist | Role Specific Skill

Question 1: Which of the following forecasting models is best suited for identifying long-term trends rather than short-term fluctuations?

Which action should you take?

Choose only one option

Exponential smoothing

ARIMA (AutoRegressive Integrated Moving Average)

Moving average model

Monte Carlo simulation

Question 2: What does omnichannel marketing offer in comparison to cross-channel marketing?

Which action should you take?

Choose only one option

It provides a more integrated and seamless experience across all customer touchpoints, both online and offline

It targets a single audience segment without considering diverse customer journeys

It reduces the need for data analysis and tracking of customer behaviors

It only focuses on online channels, ignoring physical store interactions

Question 3: How does Porter's Five Forces framework impact strategic decision-making in marketing?

Which action should you take?

Choose only one option

It provides a comprehensive SWOT analysis to guide decision-making

It identifies the most profitable customer segments for targeting

It helps analyze the competitive forces in an industry, guiding strategic positioning

It helps in pricing strategies based on competitor analysis

Question 4: What is a significant challenge when applying the "trend extrapolation" method in forecasting?

Which action should you take?

Choose only one option

It fails to incorporate consumer sentiment analysis

It overemphasizes external factors over internal company data

It only uses qualitative data

It assumes future trends will follow a consistent, linear pattern

Question 5: In a cross-channel campaign, how do you measure the success of a unified message across all platforms?

Which action should you take?

Choose only one option

Through single-platform KPIs like clicks and conversions

By using multi-platform attribution models to track each touchpoint's contribution

Using survey feedback to assess customer perception across platforms

Only through direct sales conversions

Question 6: In strategic marketing, what is the most critical element to include in a balanced scorecard?

Which action should you take?

Choose only one option

Customer satisfaction and engagement

Learning and growth potential

Internal process improvements

Financial performance