Preview Questions Media Buyer | Role Specific Skill

Question 1: In a multi-platform campaign, how should you use conversions data to improve budget allocation?

Which action should you take?

Choose only one option

Focus the budget on the highest CPC channels without considering conversions

Analyze which platforms lead to the highest number of conversions at the lowest cost and adjust the budget accordingly

Ignore conversion data and focus on impressions for reach

Allocate budget equally across all platforms, regardless of conversion data

Question 2: How do you account for changing consumer behavior in market analysis?

Which action should you take?

Choose only one option

By using real-time data, tracking consumer trends, and adjusting strategies to reflect shifts in behavior

By ignoring changes in behavior and focusing on long-term established patterns

By focusing only on historical data and assuming that trends will repeat

By relying solely on static demographic data without tracking shifts in consumer habits

Question 3: Which of the following is the most critical data point for assessing the success of a radio media buy?

Which action should you take?

Choose only one option

Click-Through Rate (CTR)

Social Media Mentions

Reach and Frequency

Time on Site

Question 4: What is the primary consideration when selecting placements for a campaign targeting Gen Z?

Which action should you take?

Choose only one option

Geographic targeting and timing

Platform usage and content preferences

Historical data on past media buys

Age and gender segmentation

Question 5: How do you ensure that a media buy delivers maximum reach within the budget?

Which action should you take?

Choose only one option

By choosing placements with the highest traffic volume, regardless of audience relevance

By allocating equal budget to each placement without considering reach

By relying on a single platform to maximize reach, ignoring other channels

By selecting media placements with optimal audience targeting and competitive CPM (cost per thousand impressions) rates

Question 6: How do you incorporate emerging media channels into your market analysis?

Which action should you take?

Choose only one option

By ignoring emerging channels and focusing only on traditional media

By waiting for competitors to succeed with new channels before trying them

By adopting emerging channels without analyzing their potential risks

By continuously monitoring new channels, conducting trials, and adjusting strategies based on early results