Preview Questions Media Planner | Role Specific Skill

Question 1: When allocating the budget for a cross-platform campaign, which factor should you prioritize for optimal distribution?

Which action should you take?

Choose only one option

Audience reach and engagement across platforms

Platform cost-efficiency without audience targeting

Platform past performance with no adjustments for the new campaign

Focusing on the largest platform regardless of audience alignment

Question 2: In a cross-functional team, what role does the media planner play in aligning marketing, creative, and sales objectives?

Which action should you take?

Choose only one option

The media planner manages media without integrating with other teams

Media planners should work only with the creative team, not with marketing or sales

The media planner ensures strategic alignment and serves as a bridge between departments

The media planner focuses only on media buys without considering sales goals

Question 3: How does consumer behavior analysis inform decisions when planning a media campaign?

Which action should you take?

Choose only one option

It focuses only on the emotional appeal of the brand, not the data

It allows you to choose media channels based on the platform's popularity

It only helps in creative strategy, not in media placement

It provides insights into where and when to reach the target audience for maximum impact

Question 4: When dealing with a new product launch, what is the first strategic step to take in planning a media campaign?

Which action should you take?

Choose only one option

Focusing on creative messaging for brand awareness

Understanding the product's value proposition and identifying the target audience

Identifying the most cost-effective media channels

Allocating the entire budget to high-reach platforms

Question 5: What approach do you take when negotiating with a new vendor whose reputation is not well-known in the industry?

Which action should you take?

Choose only one option

Conduct thorough due diligence, request references, and start with smaller commitments before scaling

Rely only on word-of-mouth recommendations

Agree to their terms immediately to secure better pricing

Focus solely on cost, ignoring vendor reliability

Question 6: How do you determine the right mix of media channels when planning a multi-platform campaign?

Which action should you take?

Choose only one option

Prioritize traditional media channels over digital

Only focus on one platform and replicate it across all campaigns

Rely solely on the most affordable channels

Use audience data, channel performance, and campaign objectives to tailor the media mix