Preview Questions Online Advertising Specialist | Role Specific Skill

Question 1: How do you determine the optimal bid strategy for an online advertising campaign?

Which action should you take?

Choose only one option

By using default bid strategies without considering campaign goals

By choosing the highest possible bid to ensure ad placement

By analyzing historical data, conversion rates, and budget allocation to select a bid strategy

By selecting the lowest possible bid to save budget

Question 2: What is the ideal strategy for budget allocation when running a campaign with a limited budget across multiple ad platforms?

Which action should you take?

Choose only one option

Focus only on platforms with the lowest CPC

Distribute the budget evenly across all platforms

Allocate more budget to platforms with higher CTR

Prioritize platforms that historically provide the highest return on investment

Question 3: How do you use attribution modeling to measure the effectiveness of multiple touchpoints in a campaign?

Which action should you take?

Choose only one option

By analyzing the contribution of each touchpoint along the customer journey and adjusting strategy accordingly

By using a first-click model and ignoring the rest of the funnel

By focusing solely on the last-click touchpoint

By only analyzing direct conversions and ignoring touchpoints

Question 4: How do you ensure statistical power in an A/B test?

Which action should you take?

Choose only one option

By running tests with very small sample sizes to save resources

By focusing only on a high number of visitors without checking power

By using the right sample size, proper randomization, and pre-test analysis to ensure enough power for the test

By choosing an arbitrary sample size without considering power

Question 5: What is the minimum duration required for an A/B test to achieve statistically reliable results?

Which action should you take?

Choose only one option

1 day

3 days

1 month

It depends on traffic volume, but generally at least 1-2 weeks

Question 6: How do you track and analyze the customer journey through digital ads?

Which action should you take?

Choose only one option

By using multi-touch attribution models to track interactions across touchpoints

By focusing only on the final conversion touchpoint

By using last-click attribution exclusively

By tracking only the first interaction and ignoring others