Preview Questions Online Advertising Specialist | Role Specific Skill

Question 1: How do you handle A/B testing when testing for small changes in ad copy?

Which action should you take?

Choose only one option

By focusing only on visual elements without considering statistical rigor

By testing small changes on a small audience with no segmentation

By running the test over a longer period and using precise statistical analysis to detect small changes

By testing the changes without any statistical significance checks

Question 2: What is the main advantage of using Video Ads in a Google Ads campaign compared to text ads?

Which action should you take?

Choose only one option

Video Ads are less expensive than text ads

Video Ads are only shown on mobile devices

Video Ads have a higher conversion rate than text ads

Video Ads capture more attention and drive higher engagement

Question 3: What does it mean when an A/B test result shows a "confidence level" of 95%?

Which action should you take?

Choose only one option

The sample size is too small to draw conclusions

There is a 95% probability that the observed difference is not due to chance

The result is biased towards the control group

The test result is statistically insignificant

Question 4: In performance-driven campaigns, how do you determine the optimal budget allocation between retargeting and prospecting?

Which action should you take?

Choose only one option

Prioritize retargeting with a smaller budget for prospecting

Split the budget equally, as both have similar objectives

Allocate more to retargeting based on the higher likelihood of conversion

Focus primarily on prospecting, ignoring retargeting

Question 5: In budget planning, which metric is most effective for determining the success of a campaign in terms of ROI?

Which action should you take?

Choose only one option

Click-Through Rate (CTR)

Conversion Rate

Cost Per Impression (CPI)

Return on Ad Spend (ROAS)

Question 6: In A/B testing, what does statistical power refer to?

Which action should you take?

Choose only one option

The total number of clicks generated by the test

The ability to detect a true effect if it exists

The number of variations being tested simultaneously

The conversion rate for each ad variation