Preview Questions Public Relations Manager | Role Specific Skill

Question 1: How do you evaluate the success of an event?

Which action should you take?

Choose only one option

By measuring the event's revenue generation

By counting the number of attendees only

By assessing the event based solely on positive feedback

By measuring attendee engagement, media coverage, and alignment with KPIs

Question 2: How do you assess the potential for long-term damage to the brand during a crisis?

Which action should you take?

Choose only one option

By relying solely on internal assessments without external perspectives

By ignoring long-term impacts and focusing on immediate resolution

By focusing only on short-term media attention

By considering media coverage, public sentiment, and the potential for lasting negative impacts

Question 3: What is the key consideration when pitching a product story to a trade journalist?

Which action should you take?

Choose only one option

The journalist's audience and their interest in the industry

The budget allocated for the media outreach campaign

The number of press releases they receive on a daily basis

The product's price and market exclusivity

Question 4: How do you handle media relations for an event?

Which action should you take?

Choose only one option

By focusing on media coverage only after the event concludes

By waiting until the event is over to send press releases

By excluding media from the event to avoid unwanted attention

By engaging journalists early, providing them with all necessary information, and facilitating easy access during the event

Question 5: How do you handle unexpected changes in an event's schedule?

Which action should you take?

Choose only one option

Adjust the event flow and communicate changes in real-time to attendees

Postpone the event until everything is aligned

Only inform the speakers or panelists involved

Ignore the changes and continue with the original plan

Question 6: What is the most effective use of social media monitoring tools in the initial stages of crisis management?

Which action should you take?

Choose only one option

To determine the speed at which the crisis is spreading

To find trends that could escalate into a crisis

To gauge how competitors are responding to similar crises

To stop the crisis from reaching certain demographics