Preview Questions SEO/SEM Specialist | Role Specific Skill

Question 1: What is the importance of keyword cannibalization, and how do you prevent it?

Which action should you take?

Choose only one option

By targeting the same keyword on every page to maximize exposure

By ensuring no two pages target the same keyword to avoid competition within the site

By using multiple similar keywords on each page to increase relevance

By ignoring keyword overlap and targeting as many keywords as possible

Question 2: What is the role of conversion tracking in SEO performance analysis?

Which action should you take?

Choose only one option

To track keyword ranking improvements over time

To measure the direct impact of SEO efforts on revenue and leads

To measure how many pages a user views after landing on the site

To track the number of backlinks gained over a period

Question 3: How do you determine the effectiveness of a Google Ads landing page?

Which action should you take?

Choose only one option

By analyzing page load speed and organic search traffic

By using A/B tests to evaluate conversion rates and bounce rates

By focusing only on the design elements of the page

By assessing the relevance of keywords used on the landing page

Question 4: What are the main differences between dofollow and nofollow links in SEO strategy?

Which action should you take?

Choose only one option

Nofollow links are better for SEO than dofollow links

Dofollow links pass link equity, while nofollow links do not

Nofollow links are only used for comment sections and forums

Dofollow links are spammy and should be avoided

Question 5: When would you use "Target ROAS" as a bidding strategy in Google Ads?

Which action should you take?

Choose only one option

When focusing on optimizing the return on ad spend rather than maximizing clicks

When you need to focus only on cost per conversion without considering revenue

When your goal is to increase the volume of traffic without specific revenue goals

When you want to maximize the number of impressions in a low-competition market

Question 6: How do you prioritize keywords with high intent for conversion-focused SEO or PPC campaigns?

Which action should you take?

Choose only one option

By focusing on keywords with high search volume, regardless of intent

By focusing on keywords that signal readiness to purchase or take specific actions

By only choosing low-competition keywords, even if they lack high intent

By targeting a broad range of unrelated keywords to increase visibility