Preview Questions Social Media Manager | Role Specific Skill

Question 1: How do you measure the success of a community-driven Instagram campaign, especially when targeting niche audiences?

Which action should you take?

Choose only one option

By tracking hashtag usage and impressions across a broad audience

By analyzing paid ad performance to measure ROI on influencer partnerships

By calculating the engagement rate, including comments, likes, and saves from targeted followers

By monitoring the volume of user-generated content and brand mentions

Question 2: What is the most effective strategy to increase engagement rates on Instagram stories?

Which action should you take?

Choose only one option

Using highly interactive features like polls, quizzes, and stickers to engage followers

Posting stories at random times throughout the day

Limiting engagement to comments and likes only

Posting only highly-polished, professional content without interaction

Question 3: What's the ideal frequency of posting video content on Facebook for a retail brand looking to increase engagement without over-saturating their audience?

Which action should you take?

Choose only one option

Once every two weeks

Daily

One to two times per week

Every other day

Question 4: What strategy would you use to handle a community crisis on social media?

Which action should you take?

Choose only one option

Post a generic apology and move forward without engaging further

Focus only on the positive feedback to bury the crisis

Immediately delete all negative comments to protect the brand image

Respond quickly with a well-thought-out, transparent, and empathetic message

Question 5: In Twitter Ads, which campaign objective would you select to maximize website traffic?

Which action should you take?

Choose only one option

Awareness

App installs

Conversions

Consideration

Question 6: How would you calculate the conversion rate of a social media campaign?

Which action should you take?

Choose only one option

(Total impressions / Total cost) * 100

(Total clicks / Total impressions) * 100

(Total conversions / Total clicks) * 100

(Total likes / Total followers) * 100