Preview Questions Web Analytics Manager | Role Specific Skill

Question 1: When creating a Custom Dashboard to monitor paid ad performance, what key metric should be included for accurate ROI measurement?

Which action should you take?

Choose only one option

Average session duration

Cost per acquisition (CPA)

Click-through rate (CTR)

Impressions

Question 2: The traffic channel performance report in Google Analytics allows you to evaluate:

Which action should you take?

Choose only one option

The performance of specific social media platforms

How different channels contribute to goals and conversions

The average session duration for paid ads

The bounce rate for organic searches

Question 3: How can Google Tag Manager help to integrate third-party analytics platforms like Kissmetrics with Google Analytics?

Which action should you take?

Choose only one option

By setting up custom JavaScript variables for cross-platform tracking

By using data layer to store and pass data between platforms

By syncing data into Google Sheets for integration with Analytics

By setting up tag firing rules to ensure accurate data tracking

Question 4: For measuring the success of a social media campaign, which KPI would be the most important to track?

Which action should you take?

Choose only one option

Paid ad impressions from social media

Bounce rate from social media sources

Social media referral traffic

Conversion rate from social media traffic

Question 5: When analyzing e-commerce performance, what average order value (AOV) KPI should be prioritized?

Which action should you take?

Choose only one option

To track revenue per session

To evaluate the total number of visitors

To measure the average purchase value over time

To assess the bounce rate across product pages

Question 6: Which filter in Google Analytics would you apply to exclude internal traffic from your reports?

Which action should you take?

Choose only one option

Geographic location filter

Hostname filter

IP address filter

Referral filter