Preview Questions Web Analytics Manager | Role Specific Skill

Question 1: What is the key benefit of integrating a marketing automation platform (e.g., HubSpot) with a website analytics tool?

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Improved data security

Seamless tracking of customer interactions across channels

Real-time email campaign tracking

Automatic segmentation of visitors

Question 2: Why is "multichannel attribution" critical for analyzing web traffic across different marketing campaigns?

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It does not account for organic sources like SEO or social media.

It only tracks paid ad campaigns, not organic or email channels.

It helps measure the impact of each touchpoint in the user journey, allowing for more accurate ROI calculation.

Multichannel attribution is only relevant for e-commerce websites with direct purchase paths.

Question 3: To determine conversion rates, which of the following needs to be set up in Google Analytics?

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Attribution models

Enhanced eCommerce

Custom dimensions

Goals or eCommerce tracking

Question 4: What is the advantage of creating a custom dashboard versus using a pre-built solution?

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Faster dashboard setup

Requires less technical expertise

Tailored KPIs and specific metrics for the business

Easier integration with marketing automation tools

Question 5: Session duration is an important metric because it:

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Measures the load time of a website

Tells you how often a page is refreshed

Reflects the quality of referral traffic

Indicates how engaged users are with the content

Question 6: When integrating Google Analytics with Google Ads, what type of conversion tracking is most important for measuring ROI?

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Social media shares and likes

Click-through rates (CTR)

Time on site and page views

Transaction or purchase data